Kawaii (かわいい, , “lovable”, “cute”, or “adorable”) is the culture of cuteness in Japan. It can refer to items, humans and nonhumans that are charming, vulnerable, shy and childlike. Examples include cute handwriting, manga and Hello Kitty.
The cuteness culture, or kawaii aesthetic, has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance and mannerisms.
[ Kawaii ]
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